Wouldn’t Sarandon’s Journal Be A Moleskine?

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Much is made of contextual advertising and the various incongruities it creates. Well, here we have a rough juxtaposition in print. Liberal activist Susan Sarandon and The Wall Street Journal. I’d argue the fit was poor prior to Rupe’s $5 billion takeover of Dow Jones, but now the match is farcical.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.