Worry Warts

Ad Age editor Scott Donaton needed an idea for his latest column. So he wrote to 100 of his closest associates and asked them, “What keeps you up at night?” Here are some of the answers from the captains of our industry:
“Will consumers under 30 feel they should ever pay ANYTHING for content?”
“Clients who get way too involved in execution.”
“Delivering on the demand for accountability.”
“The trend toward conservatism and censorship in America.”
“I’m up at night worrying that my clients are awake and watching the Donny Deutsch show.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. Who wrote