According to BizCommunity, Adidas presented “Jabulani,” the official match ball for the 2010 FIFA World Cup in Cape Town on Friday (just in time for the holidays).
The Jabulani, which means “to celebrate” in isiZulu, features a South African-inspired design and radically new technology. The new match ball became available at retail the next day.
Harris Meyer, in a special report for The Oregonian says the company has produced the match ball for every World Cup since 1970.
The 2006 World Cup in Germany gave Adidas a huge sales surge; it sold 15 million soccer balls around the time of the games. The company says presales of the 2010 ball already exceed that volume.
World Cup Gives Adidas Reason To Celebrate
December 7, 2009 By