World Wide Web Of Women

Women like to share more than men.

I know you need to see no proof for this position, but here’s some data to consider anyway:

The gender disparity on Twitter and LinkedIn is particularly dramatic. All good things to know when crafting campaigns with a social element.

Source: The High Low

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Really surprised by the numbers on LinkedIn.

  2. Whateva says:

    Here’s a decent article on LinkedIn and gender at BNET.