I like what Crunch is doing with its web site. They’re providing community bulletin boards for Atlanta, Miami, San Francisco, NYC, LA and Chicago. One of the categories is “Workout Partners,” which make a lot of sense, but they extend beyond that to include jobs, housing, events, personals, etc. It’s no Craig’s List, but it doesn’t need to meet that standard. From a branding perspective, this is a great way for Crunch to build a collaborative community, something the actual gyms also offer.
p.s. Crunch, long known for its out-of-the-box ads, places some of this work (like the ad above) on their Downloads page.
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