Words That Work

New York Sun and Ad Age columnist, Lenore Skenazy, believes in the power of rhyme and alliteration (even if most copywriters do not).

Coca-Cola. I think we can all agree that’s a pretty good brand name, right?
Ever think about why?
It’s not just the billions of ad bucks behind it. It’s all the K-sounds — three of them in quick, cute, clever succession — not to mention two soft A’s. In other words, Coca-Cola is a name bubbling over with mnemonic devices: alliteration and rhyme.

What do you think? Are you on board with mnemonic devices?

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.