Wonder About The Wild

Our Man In Havana, a New York-based creative consultancy, is showcasing new work for Wildlife Conservation Society’s Bronx Zoo and New York Aquarium.
“Typical zoo advertising invites people to come see the animals,” said Andrew Golomb, co-founder and creative director at Our Man In Havana. “But what surprised us was when we did research and asked people why they visit the zoo, they cited a number of reasons in addition to ‘seeing the animals.’ They spoke of the rejuvenating experience and the connection with nature, their families and themselves.”
Personally, I have a hard time connecting with nature in a zoo. But I don’t live in New York City. If I did I might find refuge with the caged beasts, or see myself as one. Sheeeeeeit.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.