Wonder About The Wild

Our Man In Havana, a New York-based creative consultancy, is showcasing new work for Wildlife Conservation Society’s Bronx Zoo and New York Aquarium.
BRONX_ZOO_CROCODILE_72DPI.jpg
“Typical zoo advertising invites people to come see the animals,” said Andrew Golomb, co-founder and creative director at Our Man In Havana. “But what surprised us was when we did research and asked people why they visit the zoo, they cited a number of reasons in addition to ‘seeing the animals.’ They spoke of the rejuvenating experience and the connection with nature, their families and themselves.”
Personally, I have a hard time connecting with nature in a zoo. But I don’t live in New York City. If I did I might find refuge with the caged beasts, or see myself as one. Sheeeeeeit.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.