Women Like To Get Things Done Online

According to Ad Age, if packaged goods marketers want to reach busy women, they need to do it online.
Microsoft, Mindshare and Ogilvy & Mather have been studying women they call “digital divas.”
Let’s examine some of their findings:

“There are women we found who actually have standing orders with Amazon for their toilet paper,” said Beth Uyenco, global research director at Microsoft.
Shopping for laundry detergent, toilet paper or diapers are the three items women in the study hated shopping for most.
Graceann Bennett, managing director-strategic planning for Ogilvy & Mather/Chicago, said, “One of the things [marketers] can do for some of these busy women is take something off their list.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. this article is right on, women do more than just shopping for toilet paper or diapers online. we got our entire house full of furniture, gifts, all of our baby stuff and more online, and my wife was the purchaser. she knows exactly the place to go online to get the best deals on what she wants. it is amazing the deals she has been able to uncover. while men spend a lot of time online downloading free stuff and porn, women are overlooked by most marketers as the big spenders.