According to Ad Age, if packaged goods marketers want to reach busy women, they need to do it online.
Microsoft, Mindshare and Ogilvy & Mather have been studying women they call “digital divas.”
Let’s examine some of their findings:
“There are women we found who actually have standing orders with Amazon for their toilet paper,” said Beth Uyenco, global research director at Microsoft.
Shopping for laundry detergent, toilet paper or diapers are the three items women in the study hated shopping for most.
Graceann Bennett, managing director-strategic planning for Ogilvy & Mather/Chicago, said, “One of the things [marketers] can do for some of these busy women is take something off their list.”