Women Like Gadgets. Who Knew?

There is no digital divide between the sexes, according to this USA Today article:

An Oxygen Network survey released Tuesday found that more than three out of four women said they’d choose the TV over a diamond solitaire necklace. Women preferred a top-of-the-line cellphone to designer shoes by a similar margin. And a little white iPod narrowly trumped a little black dress.
These are among the results of the Girls Gone Wired survey by market researcher TRU for Oxygen. TRU surveyed 1,400 women and 700 men 15 to 49 years old to compare tech attitudes among the sexes.
In the Oxygen survey, 59% of women agreed with the statement “Women are much more tech savvy than they give themselves credit for.” Among the men, just 38% agreed.
“Men and women are equally competent in the technology arena,” says Oxygen CEO Geraldine Laybourne.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.