Women Call Bullshit And Reach For Their Checkbooks To Support Martha

Martha Stewart’s handling of her prison term is working wonders for the Martha Stewart brand. Forbes reports that subscription renewals to her namesake magazine, Martha Stewart Living are 17% better than the magazine industry average.
(thanks to Les at Trylon Communications for the tip)
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Kmart has also noted increased loyalty to the Martha Stewart brand sold in their retail locations. But my best source on this phenomenon is my mother. Last week over Thanksgiving my mom mentioned to me how she felt about Martha. We agreed that she got a raw deal, while friends of Dubya, namely Enron jerkoff Kenneth Lay, are at this time free to do as they please. My mom said she intends to buy more of Martha’s products as a means of showing her support. Clearly, she is not alone in this pursuit.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.