WOM Beats Ads Hands Down

eMarketer picks up on a study conducted by BIGresearch that suggests the power of word-of-mouth, the far less manageable little sister of Advertising. Nothing new here, but I find stats and studies helpful when debating clients, account people, and suits of all sorts.

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About Matt Bergantino

Comments

  1. It’s always nice to see what you already suspected validated in graph form, though I have to admit I’m partial to the Venn diagram.

  2. I’ve definitely found this to be truw with my freelance work – I’ve consistently found the best work through word of mouth.