WOM Beats Ads Hands Down

eMarketer picks up on a study conducted by BIGresearch that suggests the power of word-of-mouth, the far less manageable little sister of Advertising. Nothing new here, but I find stats and studies helpful when debating clients, account people, and suits of all sorts.


About Matt Bergantino


  1. It’s always nice to see what you already suspected validated in graph form, though I have to admit I’m partial to the Venn diagram.

  2. I’ve definitely found this to be truw with my freelance work – I’ve consistently found the best work through word of mouth.