W+K Sheds Its Skin

Wieden + Kennedy launched a new agency self-promo Web site today.

I found the above video therein, along with another one from WKE called “Don’t Move Here” about Portland’s music scene.
Another oddity is the banner ad for Anthem Records, and the disclaimer copy, “Unpaid Advertisement” that runs beneath it.
I wonder how one goes about “buying” free ad space on WK.com.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.


  1. it’s a nice approach and there’s some fun stuff to find, especially from WKE. but i was surprised to see that the main “welcome” copy on this brand spankin’ new site seems to be missing some sort of punctuation between “people” and “not,” either an em dash or period. details, baby.