W+K Sheds Its Skin

Wieden + Kennedy launched a new agency self-promo Web site today.

I found the above video therein, along with another one from WKE called “Don’t Move Here” about Portland’s music scene.
Another oddity is the banner ad for Anthem Records, and the disclaimer copy, “Unpaid Advertisement” that runs beneath it.
I wonder how one goes about “buying” free ad space on WK.com.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • td

    it’s a nice approach and there’s some fun stuff to find, especially from WKE. but i was surprised to see that the main “welcome” copy on this brand spankin’ new site seems to be missing some sort of punctuation between “people” and “not,” either an em dash or period. details, baby.