W+K Gets Some P&G

Adweek is reporting that Proctor & Gamble has given 2 assignments, one for Eukanuba and one for Ivory Soap, to Wieden & Kennedy.
In general, P&G uses intergalactic shops like Saatchi for its brand advertising, and some smaller shops, many in Cincinnati, for packaging, POP and the like. So it’ll be very interesting to see how the world’s largest (and most conservative) marketer makes out with the fiercely independent and creative-minded Wieden folks.
I wonder if this is the first test of P&G’s new creativity judging computer.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. I bet P+G’s computer can judge cretaive at least as well as hungover, Saturday morning creative directors, eating donuts in a room full of work.

  2. Sunil Shibad says:

    RIP W+K.
    You are now infected by the P&G Data Crunching irus.

  3. Sunil Shibad says:

    RIP W+K.
    You are now infected by the P&G Data Crunching virus.