With Tuition Where It Is, Who Can Afford An Apple?

When I was in college (admittedly in the last century) I knew people who stayed up all night in order to ace, or pass, their Bio Chem exam. I stayed up late too, for beer pong takes lots of practice. But that’s not how college students roll today. Nope. When Crispin Porter comes calling with a shiny new laptop, and an offer to take it home for a night, it’s time to geek out.

[via Brandfreak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.