With Ford’s Help, Fiesta Fans Tell Others Why They Love The Car

The Fiesta Project asked “real” people to find creative ways to put the 2011 Ford Fiesta to the test. See some of the results below.



I think it’s pretty clear that these spots are NOT classic consumer generated content. They’re better, because they’re collaborative efforts between consumers and the brand.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Jstfolha says:

    The woman in the Fiesta vs Lambo spot is an online personality and I’ve seen her on youtube a few times. Here is a link to her little video about the shoot. http://www.youtube.com/watch?v=cKnnJmcvql8&feature=related
    I’m a bit unsure where the line is between “real” people and regular people is but I know that these aren’t the kind of real people most people would think of when you told them.

  2. @Jstfolha – thanks for the additional info. the brand used the phrase “real people.” i should have been more thorough in my use of the term though, because it’s pretty clear these are real people who work as actors.