The Fiesta Project asked “real” people to find creative ways to put the 2011 Ford Fiesta to the test. See some of the results below.
I think it’s pretty clear that these spots are NOT classic consumer generated content. They’re better, because they’re collaborative efforts between consumers and the brand.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
