Dave Knox, a brand manager at P&G, says, “I think the ‘I’m a PC’ campaign is a brilliant move by Microsoft to shore up Middle America…The new Microsoft ads work because they focus on what brings us together instead of what sets us apart.”
That’s an interesting take, especially at a time when politicians are scrambling to do the same. Again, I’ll ask (rhetorically) why more political campaigns don’t employ general market agencies.
With CP+B’s Help, Microsoft Plays To Its Masses
September 24, 2008 By