Wired Editor Chris Anderson spoke to Jon Friedman from MarketWatch. His words have meaning for anyone directly involved with managing a brand today.
“The mission of this magazine is the same as it was in 1993 when it was founded,” he told me. “We’re NOT about technology — we’re about how technology is changing the world.”
He explained that Wired has two objectives for all of its stories: “Amaze us, and tell us something we’ve never seen before, in a way we’ve never seen before.”
Anderson bluntly shot down Wired’s reputation as the smartest magazine on the coffee table. “Being smart? That’s not in our mission,” he said. “Blowing minds is.”
In other words, stop selling me and start amazing me.