Winners Prefer Green

In case you haven’t set lofty enough goals for yourself this year, you still have two weeks to enter your best ecologically themed advertising campaign in One Show’s Green Pencil competition.
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Here’s how the organization describes the prize:

As history has proven, the power of advertising can do more than just create awareness for a brand. It can inspire. It can influence. It can even change the fortunes of a brand on a global scale. Just imagine what it could do for our planet.
To that end, The One Club is asking for more than your eco-friendly One Show entries. We’re asking all creative and strategic thinkers in our industry to approach environmental organizations who could benefit from the power of advertising. Not only could your efforts benefit the planet, they may well end up landing you the next Green Pencil.

I haven’t lusted after an award in a long time. But I think I’ll change that in ’09 and work on landing one of these.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.