Winn-Dixie’s Doggin’ It

from Brandweek — In a no-brainer of a tie-in, supermarket chain Winn-Dixie is linking to Fox’s upcoming film, Because of Winn-Dixie, with a new effort designed to reward those who fill shopping baskets ever higher.
This week, the Jacksonville, Fla.-based chain began offering free tickets to the movie for every purchase over $200. Those who tally up more than $250 also get a copy of the book of the same name. For $300, consumers get tickets, the book and a plush toy version of the dog in the movie, which is named Winn-Dixie.
The promotion runs through Jan. 30 and is supported with TV and radio ads. Fox’s movie, starring Jeff Daniels and singer Dave Matthews, is set to open on Feb. 18.
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The film is based on the book by Kate DiCamillo.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.