Window Undressing

November 29, 2005 By David Burn Leave a Comment

Boston.com: It’s downtown Augusta’s latest attraction: three young women clad in lingerie who wave to passersby from a store window.
The attention-grabbing models were hired by Spellbound, a lingerie store that recently opened on Water Street and is trying to establish its name.
Spellbound’s owner, former Cony High School teacher Felicia Stockford, said she came up with the idea while brainstorming for an inexpensive marketing idea. “I thought, ‘You know, that’s a big window, and if I put girls in there to wave at traffic, it would draw a lot of attention.’”
Paid only in lingerie, the women said they volunteer because they love being seen.
“I enjoy it,” said Tara Manns, 20. “I enjoy the looks I get.”
“It’s good to get attention once and a while,” said Amanda Richards, 21.
“They’re exhibitionists,” said Stockford, noting that’s she’s had no trouble finding models for the window.

Filed Under: Guerilla

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.