Landolakes.com New Design Like Butter

With the launch of a new website by Colle+McVoy, the venerable 85-year-old Land O’Lakes Dairy Foods brand introduces new content and heightened functionality just in time for holiday cooking.
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The newly refreshed Landolakes.com is a complete site redesign meant to help consumers engage with an established brand in new ways. For instance, the Test Kitchen section highlights the brand’s expertise with tips, photos and how-to advice and intuitive searching gets you to over 3000 great recipes quickly.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.