Landolakes.com New Design Like Butter

With the launch of a new website by Colle+McVoy, the venerable 85-year-old Land O’Lakes Dairy Foods brand introduces new content and heightened functionality just in time for holiday cooking.
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The newly refreshed Landolakes.com is a complete site redesign meant to help consumers engage with an established brand in new ways. For instance, the Test Kitchen section highlights the brand’s expertise with tips, photos and how-to advice and intuitive searching gets you to over 3000 great recipes quickly.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.