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At Wimbledon, Tennis Fans Don’t Generate Media, They Are Media

Häagen-Dazs UK and Grey London are showcasing the pleasures of championship tennis, accompanied by an ice cream bar.

According to Adfreak, the agency hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture courtside fans for the ice cream brand’s Instagram.

The idea celebrates the ice cream marketer’s new five-year sponsorship of Wimbledon.

Day 8. Outside Centre Court. Doing #Wimbledon with style… #LoseYourself #haagendazs ???

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

Day 8. Centre Court. The crowd erupts as two fan favourites take the court. #LoseYourself #Wimbledon

A photo posted by Häagen-Dazs UK (@haagendazsuk) on

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.