According to San Francisco Chronicle, popular web video series like “Break a Leg,” are not being shown the money.
Even with a YouTube partnership, contest winnings from Internet video clearinghouse Metacafe and other recognitions, “Break a Leg” has grossed about $2,500 for two years’ work. This is a show with an average monthly viewership of 1.5 million people.
“Break a Leg” embodies the key contradictions of the brave new world of online video entertainment. It’s easier and cheaper than ever for individuals to produce their own work and put it up for global audiences – on sites like YouTube, Revver, Veoh and My Damn Channel – but it’s almost impossible to make a living outside of the established TV and film industry.
Regarding this story, Hugh MacLeod, says, “The business model is not a revenue model. The business model is a social model. Duh…” I have no idea what that means, but I thought I’d share it with you anyway.