Will Alex Bogusky’s Mom Sign His Adweek Report Card?

This week’s Adweek contains the Annual Agency Report Cards. While you have to be a subscriber to access the full report, I’ll give you some of the highlights right here:
These are overall grades, which include revenues, creative, global and regional highlights and management:
Berlin Cameron/Red Cell A-
Crispin Porter & Bogusky A-
TBWA Chiat/Day A-
Wieden & Kennedy B+
Publicis B+
Goodby B
Fallon B-
Foote Cone & Belding C+
Grey C+
Leo Burnett C
Lowe C-
Saatchi & Saatchi D+
Young & Rubicam D+

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Y+R Chicago is the shop behind some of the Miller Brewing work, which I love. Thus, I find it hard to see how they might have “earned” a D+.

  2. Well, the report card for Y&R doesn’t mention anything about Miller, or much about the Chicago office. I suppose when the Adweek gurus sit down in their conference room to fill this out, they’re thinking more about Ann Fudge and the whole network.
    Numbers got a D-
    Creative got a C+
    Management got a D+
    I suppose I’d be pretty freaking embarrassed about if I was in senior management there.

  3. Art Director With No Job says:

    I do think that the intent was for overall network performance.