Wieden To Make Job Site Look Good On Super Bowl Monday

In a sign that the more things change, the more they stay the same, Ad Age reminds us the degree of emphasis some brands place on running a winning Super Bowl spot.

After a messy split with its previous agency, Cramer-Krasselt, CareerBuilder.com said it has handed its $60 million creative advertising account to Wieden & Kennedy, Portland, Ore.
The Chicago-based job website had placed its account into review after Super Bowl spots produced by longtime agency Cramer-Krasselt failed to place in the top 10 of USA Today’s “Ad Meter” poll. Cramer-Krasselt immediately resigned the business.

I’ll say this, given their objectives—a killer Super Bowl spot—CareerBuilder turned to the right people. Weiden can deliver that and more.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.adcolumnist.com Danny G

    Well, W+K is capable of delivering a killer Super Bowl spot–but don’t forget in “Where The Suckers Moon” their Subaru ads finished dead last in the USA Today ad meter. So you never know.