Wieden Ain’t Small (A 10-Person Design Firm Is Small)

The Wall Street Journal has a strange way of seeing things sometimes.
The biggest independent on the scene, with billions in annual billings, is still small change to the WSJ.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Of course they’re small. They’re not in New York. I’m pretty sure that’s the definition of small.

  2. Never mind. I forgot they are in New York too. Clearly the WSJ forgot that also.

  3. W+K and JWT. Exactly how is this going to work again? Guess the ‘small’ shop has to follow the lead of the ‘big’ one? Yikes.