Why We Drive

Renault has found a different twist on driving to support sales of their Clio (the car, not the award). Of course, it’s a category sell since any car moves you forward, but the imagery might just be quirky enough to get people to take note.
[via Advergirl]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. do anyone knows about the year and agency and country???

  2. If you follow the source link, it says Lowe is the agency. Not sure of the office, nor the year.