Why Skimp When You Can Indulge?

Last night, during a comemrcial break from the Olympics, Wendy’s showcased their tripple hamburger and asked me to “Do what tastes right.”
Wendy’s is so enamored of their new tagline, they’ve trademarked it. What a waste of legal fees.
How about “Listen to your stomach” or some other anti-hunger message? What do you think? Do you have a better tag in mind?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Do what tastes right and watch your ass triple in size.

  2. Bradley Jacobsen says:

    Taste the waste.

  3. WWWD?
    (What would Wimpy do?)

  4. Here’s the Beef.

  5. Yes, Dave’s dead.