Why People Hate Advertising: Reason 112

H&M’s desecration of The Flatiron Building
Thanks to Room 116 for the pointer.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.coonrod.net/outrage.htm John Coonrod

    After speaking with the Landmark Preservation Commission, I was informed on 30-March that:
    The Department of Buildings issued nine violations for the illegal
    advertising banner recently placed on the apex of the historic Flatiron
    Building at Madison Square today.
    The violations were:
    1. Failure to comply with filed plans. Plans called for a 4-foot high
    shed and they built it to 8 feet in order to accommodate the Citigroup
    2. Sign on surface area is too large.
    3. Prohibited advertising sign.
    4. Installing advertising sign without a permit.
    For the immense sign on the scaffolding:
    5. Sign creates hazardous wind load.
    6. Prohibited advertising sign on scaffold.
    7. Sign exceeds the 40-foot height limit.
    8. Surface area for the sign is too large.
    9. Failure to get permit from Buildings Department.