Why Is Sprint/Nextel Agitating The Dots With A Review?

I’m not the target market, but a lot of the recent Sprint/Nextel work has made me chuckle. Like this spot. And I don’t laugh much at what comes on TV randomly.
But according to Adweek, Sprint/Nextel is looking to consolidate its account at one agency. There’s $1 billion at stake:

The client is seeking a “fresh approach” and “new thinking” to drive its business, the rep added.
“It’s really about regaining our competitive momentum,” said the rep.

Well, OK. I guess clients figure that a big-time review is the best way to agitate all those ad agency dots.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Ivan Abrego says:

    I was a Happy customer of t-mobil for about 4 years until I found that Nextel has this Inernational Walkie-Talkie feature which in my case will help me to save money in International phone calls to the people I need to communicate acrros the boarder for my business. So I sign with nextel/Sprint And I went and bought one of the most expensive phone they had at that time (3 Months ago). I do not understand what is the problem with customer service in this company maybe because they sub-contract cutomer service or I do not know why, but every time that I try to correct the plan I should be on, something different appears in my bill and I get charged tremendous amount of monies for this service. As soon as can get out of this contract I will cancel the service and never go back