Not because it tastes good, according to a study sponsored by the award-winning ABC News team.
In a blind taste test, conducted by Eben Klemm (the director of something called “cocktail development” for B.R. Guest, a chain of upscale restaurants), 5 of 6 testers reported that they “hated” vodka # 1. When they found out it was Grey Goose, here’s what they said:
“I can’t believe that!”
“I really am shocked, because it was bad.”
“I guess that says something about the marketing then, doesn’t it?”
Uh, yeah, Einstein, it does. Thanks for ratting us out.