Why Draw Attention To The Problem? Because, There’s No Hiding From It.


Jim Edwards at BNET reports that Saatchi & Saatchi worldwide chairman Bob Seelert thinks Toyota should stop advertising until it gets its house in order, but the company says it will ignore its agency’s advice and continue to advertise.
“Such a public disconnect on strategy between a senior agency official and a global client is extremely unusual,” Edwards writes.
Because the brand is known for reliable and durable cars , Seelert says customers will forgive Toyota, especially as it has been a leader in hybrid technology.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.