Why Draw Attention To The Problem? Because, There’s No Hiding From It.


Jim Edwards at BNET reports that Saatchi & Saatchi worldwide chairman Bob Seelert thinks Toyota should stop advertising until it gets its house in order, but the company says it will ignore its agency’s advice and continue to advertise.
“Such a public disconnect on strategy between a senior agency official and a global client is extremely unusual,” Edwards writes.
Because the brand is known for reliable and durable cars , Seelert says customers will forgive Toyota, especially as it has been a leader in hybrid technology.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.