Why Buy Media When You Can Become The Media?

from New York Daily News: “Universal Music Group and cable provider EchoStar are making music together. In a first for a major record label, Universal Music is in talks with the satellite giant to start a music channel, sources told the Daily News.
The yet unnamed MTV-challenger is set to launch early next year on EchoStar’s Dish Network. It will feature artists from Universal’s roster – including superstars U2, Eminem and Shania Twain.
The music giant currently has five of the top six CDs on the charts.”
I like the idea, but here’s a better one. Start an internet radio station. It’ll save a boatload of coinage and everyone in the world with a high-speed internet connection can then “get down” to the Universal catalog.
For more on what a branded internet radio station can bring to progressive marketers, see my piece on Change This.

About David Burn