Who’s Your Natty?

I don’t understand how this got by legal. You can’t overtly market beer to kids, including college kids. Everyone knows said demo is a must have, but rarely do you see it called out like this.
[via Your Monkey Called]

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • fatc

    Looks like someone on the local end (distributor, CVS employee, etc.) fancies themselves a copywriter. Doubt it’s anything sinister. Just unsupervised.

  • kfillini

    It’s not sinister. It’s outstanding.

  • Chris

    If you worked at CVS, wouldn’t you do the same thing?

  • http://www.bbdigital.com/blog/blog.aspx George Potts

    I reviewed the Natural Light website. No student focus there. I agree with the prior posts. It is probably a young man or woman right out of school working for a distributor servicing a CVS close to a university campus. Once someone at Anheuser-Busch sees this blog post, I guarantee they track that sign down and have it removed it ASAP.

  • http://srjerman.wordpress.com steve jerman

    FYI. NATTY LIGHT is a registered trademark now.

  • kfillini

    Thanks for taking the time to review the site, George. Keep up the good detective work.