Who’s Your Natty?

I don’t understand how this got by legal. You can’t overtly market beer to kids, including college kids. Everyone knows said demo is a must have, but rarely do you see it called out like this.
[via Your Monkey Called]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Looks like someone on the local end (distributor, CVS employee, etc.) fancies themselves a copywriter. Doubt it’s anything sinister. Just unsupervised.

  2. kfillini says:

    It’s not sinister. It’s outstanding.

  3. If you worked at CVS, wouldn’t you do the same thing?

  4. I reviewed the Natural Light website. No student focus there. I agree with the prior posts. It is probably a young man or woman right out of school working for a distributor servicing a CVS close to a university campus. Once someone at Anheuser-Busch sees this blog post, I guarantee they track that sign down and have it removed it ASAP.

  5. FYI. NATTY LIGHT is a registered trademark now.

  6. kfillini says:

    Thanks for taking the time to review the site, George. Keep up the good detective work.