Who’s This Ad For? Why, Kevin Bacon, Of Course.


Entertainment Weekly asked Kevin Bacon some questions about the spot above.
It’s a pretty distinct character — the paunch, the voice, the hair. How did you come up with that? How far did you want to take it?
It’s funny, I don’t know always where all these things come from. I happened to have a mustache and so we left that on. We started to test some different things in terms of the hair and the makeup. At one point there was some concern that I was going to go too far away from me — you wouldn’t know it was me. I said, “Listen, I don’t want to be a diva about this, but you guys just have to let me do this the way I want to do it, because I think it’s going to work.” It was a really fun day [of shooting]. And what’s on the air is really just a tiny taste of what we shot.
Where did all the Kevin Bacon paraphernalia come from?
The art director (from Goodby Silverstein & Partners) put that stuff together. I had nothing to do with that. It blew my mind. I mean, I walked into this house and I was like, Oh my god, you gotta be kidding me. There was one little thing, I don’t know if you see it in the commercial or not, where they had taken this series of little diagrams of my hairstyles, from the ’70s, ’80s, and ’90s. It’s just so silly. I loved it.
[via AdFreak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.