Whole Lotta Moanin’ Goin’ On


I learned many moons ago not to build your brand on word play, because that’s what the brand becomes known for–the word play, not the service or product offering at hand.
FindYourGSpots.com clearly hasn’t heard this line of thinking, or the decision makers at the company don’t buy it for they’re coming to market with a social application named for a female erogenous zone. Sexy, huh?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.