Who Will Get Sprite Right?

According to Ad Age, two of the industry’s premier creative shops are vying for more frequent flier miles, lunch at Ted’s and various late night escapades into greater Atlanta.

Creative hotshops Wieden & Kennedy and Bartle Bogle Hegarty are facing off in a pitch for marketing duties on Coca-Cola’s Sprite brand, according to executives close to the matter.
Independent Wieden, which is pitching out of its New York and Shanghai offices, is the agency for the flagship Coke brand, while Publicis-backed Bartle Bogle joined the roster when it was awarded creative work for Coca-Cola’s Vitaminwater brand this month.
The winning agency would likely be tasked to refresh the brand’s image, as well as help with the rollout of Sprite Green, an extension using Coca-Cola’s Truvia sweetener.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • Earl Hagen

    WTF? I thought Crispin was handling Sprite. What happened?

  • http://adpulp.com David Burn

    Looks like a fumble.
    Let’s review that…