Who The Hell Are The “World Federation Of Advertisers”?

I’ve been reading Adweek regularly for 13 years now and I’ve never, ever heard of these people.
Apprarently though, they’re out there working for us. From Adweek:

The WFA’s measures include: boosting consumer awareness about the self-regulatory system; speeding and simplifying the complaint process and the removal of advertisements that breach the codes; setting up a transparent adjudication process; and involving non-industry figures in the self-regulatory process to raise outward credibility and trust in the system.
The WFA encompasses 55 national advertiser associations, bringing more than 10,000 businesses under one umbrella. It has also brought together other industry groups, including the International Chamber of Commerce and the European Advertising Standards Alliance to help improve regulation in such emerging markets such as Eastern Europe and China, where there are few rules on what advertisers can say.

Good luck with all that. Hopefully they’re not using the UN as a model of international efficiency and cooperation.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.