It appears Alex Bogusky and Chuck Porter have written a diet book that argues for the use of a 9-inch plate at every meal, which can decrease one’s caloric intake by 30 to 35 percent. Sounds like a good idea, but what if one stacks said 9-inch plate a mile high with starches and other fattening foods?
Who Saw This Coming?
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.