Who Saw This Coming?

It appears Alex Bogusky and Chuck Porter have written a diet book that argues for the use of a 9-inch plate at every meal, which can decrease one’s caloric intake by 30 to 35 percent. Sounds like a good idea, but what if one stacks said 9-inch plate a mile high with starches and other fattening foods?

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • copyranter

    while we’re on the subject of dinnerware…what an absolute crock of a book idea.

  • Carl LaFong

    If it’s a goof, a gimmick, a publicity ploy to get people talking about Crispin or one of their clients, it’s bloody well brilliant.
    If it’s an actual book that is intended to seriously address the nation’s obesity epidemic, then it’s hypocrisy of the highest order given the agency’s ongoing work for Burger King and Dominos.

  • Wimpy

    I predict Dominoe’s coming out with 9 inch pizza that will fit perfectly on that plate.

  • http://multicultclassics.blogspot.com HighJive

    It must be a gag; otherwise, they are opening themselves and their clients to a lot of unnecessary scrutiny. But if it’s real, it’s so unoriginal. Just about every diet extols the virtues of reduced portions. Plus, Porter is clearly not adhering to the diet.