Who Moved Kraft’s Cheese?

Kraft Singles wants you to Have A Happy Sandwich. The processed cheese maker also wants you to participate in the marketing of said cheese slices, which is why they’re dangling 50 Large in front of anyone with a video camera and an idea.
Like this guy…

[via Endless Simmer]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.