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Who On Your Team Speaks Fluent Google?

December 3, 2011 By Leave a Comment

Molly Wood, Video host at CNET, speaks to iMediaConnection about how advertisers can go about working with Google, Facebook, Amazon and Apple.

Wood has some nice zingers in this reel. For instance, about Apple’s closed systems she says, “Apple is in charge and you will definitely feel it.”

She also says, “dealing with Facebook as an advertiser, is sort of like dealing with a toddler. So it’s going to be a lot of work and patience.”

“Amazon is interested in customers, not partners,” she says, which makes them hard for advertisers to work with.

Wood’s favorite of this new media bunch appears to be Google, thanks to “all their data.”

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.