White Stripes Original To Sell Carbonated Sugar Water

NME: White Stripes singer Jack White has finally confirmed he’s done a Coca-Cola ad – and said he’s done it to get a message of love out to the world.
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Speaking backstage in Paris on their European tour the singer confirmed that he has recorded a brand new, currently untitled track for the advert.
“I’ve been offered the opportunity to write a song in a way which interests me as a songwriter. I certainly wouldn’t want a song that I’d already written to be used on a commercial. That seems strange. I’ve written a song and I wrote it really quickly and it’s an interesting commercial that’s been made. I was inspired by the commercial.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.