White Sox Put On Hold

Lewis Lazare reports that U.S. Cellular has signed a five-year, $5.2 million agreement with the St. Louis Cardinals that makes U.S. Cellular the exclusive wireless sponsor of the team.
Let’s keep this strange world of sponsorship straight, if we can. The world champs from Chicago’s south side play their home games at U.S. Cellular Field, but the red birds to the south are now U.S. Cellular’s team du jour.
This is sports! One team at a a time, please.
Otherwise people might start to think sponsorship doesn’t mean anything.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.