While HIPPOs Wallow

I loathe acronyms. Except this one: HIPPO.
According to Ad Age, Avinash Kaushik, Google’s Analytics Evangelist deploys the acronym in in front of hundreds of HIPPOs gathered to hear him speak.
A HIPPO, or Highest Paid Person’s Opinion, can be an obstacle to success on the web, argues Kaushik. Despite mounds of data, Mr. Kaushik thinks HIPPOs are the “least closest to the customer.”
Naturally, Google Analytics can help. “We want to be the company that really lives the spirit of accountable advertising,” he says.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.