Where Your Does At?

In-game advertising has come to Cabela’s Big Game Hunter 2012 from Activision.

Actually, it’s an in-game interactive promotion, but who’s counting?

Agency: 72andSunny
Director: Greg Popp

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.