In-game advertising has come to Cabela’s Big Game Hunter 2012 from Activision.
Actually, it’s an in-game interactive promotion, but who’s counting?
Agency: 72andSunny
Director: Greg Popp
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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