Where Your Does At?

In-game advertising has come to Cabela’s Big Game Hunter 2012 from Activision.

Actually, it’s an in-game interactive promotion, but who’s counting?

Agency: 72andSunny
Director: Greg Popp

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.