Where Your Does At?

In-game advertising has come to Cabela’s Big Game Hunter 2012 from Activision.

Actually, it’s an in-game interactive promotion, but who’s counting?

Agency: 72andSunny
Director: Greg Popp

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.