Where Your Does At?

In-game advertising has come to Cabela’s Big Game Hunter 2012 from Activision.

Actually, it’s an in-game interactive promotion, but who’s counting?

Agency: 72andSunny
Director: Greg Popp

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.