Advertising Above The 45th Parallel

RPA in Santa Monica is out with a new spot to promote Honda’s sponsorship of the National Hockey League, just in time for the NHL playoffs.

Shot in Minneapolis, “Outdoor Rink” celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players appear in the spot: Pat LaFontaine, Mike Richter, and Neal Broten.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.