Where Commercials Once Were

I can’t believe I haven’t heard about Lovebites, a content play from JWT for Sunsilk Hair products, until now. Thankfully, Damiano Vukotic has heard.

Lovebites is a 2-minute show that runs during commercial slots on “Sex in the City” reruns. The show was developed by JWT in conjunction with Paul Reiser (Mad About You).
According to JWT’s blog, The Good Stuff, a second season of 65 episodes was commissioned by the client.
I’d love to work on a series like this.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • sucksilk

    that was 2 minutes of my life i’ll never get back.