Where Commercials Once Were

I can’t believe I haven’t heard about Lovebites, a content play from JWT for Sunsilk Hair products, until now. Thankfully, Damiano Vukotic has heard.

Lovebites is a 2-minute show that runs during commercial slots on “Sex in the City” reruns. The show was developed by JWT in conjunction with Paul Reiser (Mad About You).
According to JWT’s blog, The Good Stuff, a second season of 65 episodes was commissioned by the client.
I’d love to work on a series like this.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • sucksilk

    that was 2 minutes of my life i’ll never get back.