Where Commercials Once Were

I can’t believe I haven’t heard about Lovebites, a content play from JWT for Sunsilk Hair products, until now. Thankfully, Damiano Vukotic has heard.

Lovebites is a 2-minute show that runs during commercial slots on “Sex in the City” reruns. The show was developed by JWT in conjunction with Paul Reiser (Mad About You).
According to JWT’s blog, The Good Stuff, a second season of 65 episodes was commissioned by the client.
I’d love to work on a series like this.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. sucksilk says:

    that was 2 minutes of my life i’ll never get back.