Where Banding Is Also Branding

If there’s anyone left wondering what the gold band that John Kerry wears on his wrist is about, it’s about curing cancer. The bracelets, or bands, are available from the Lance Armstrong Foundation.
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Here’s a case where viral and buzz marketing, word-of-mouth advertising and traditional media all work together flawlessly.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.