Where Banding Is Also Branding

If there’s anyone left wondering what the gold band that John Kerry wears on his wrist is about, it’s about curing cancer. The bracelets, or bands, are available from the Lance Armstrong Foundation.
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Here’s a case where viral and buzz marketing, word-of-mouth advertising and traditional media all work together flawlessly.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.