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Where Banding Is Also Branding

October 25, 2004 By

If there’s anyone left wondering what the gold band that John Kerry wears on his wrist is about, it’s about curing cancer. The bracelets, or bands, are available from the Lance Armstrong Foundation.
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Here’s a case where viral and buzz marketing, word-of-mouth advertising and traditional media all work together flawlessly.

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Filed Under: Viral + Buzz
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.