Where Are Your Passions Leading?

Cartoonist, author and blogger Hugh MacLeod is selling South African Wine in West Texas. Why? Because that’s what passionistas do.

MacLeod also believes it’s a good idea to have an “evil plan.”

Soo­ner or later you’re going to have to explain to your friends and family EXACTLY why you deci­ded to quit your sta­ble 401K job and go off on some long-term ACT OF LUNACY i.e. your EVIL PLAN.
I don’t know what exactly you’ll tell them. I do know, howe­ver, that somewhere in the back of your mind will be a fee­ling that you have something you want to give to the world, something that you haven’t given yet, something the world needs but doesn’t quite know it yet.

I might add that it’s even better to have evil plans (plural), so if one evil plan doesn’t work out, there are other, equally evil options are on the table.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.