When You’re Drug Free, You Change The Company Name To Match The Domain Name

The Partnership for a Drug-Free America is changing its name to The Partnership at Drugfree.org.
I, for one, am thankful that the name change wasn’t to some lame acronym.
In support of this change, the organization is launching a new campaign from Euro RSCG New York to introduce its new branding and make the nonprofit more available and relevant to those the organization serves: parents and families.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.